Straight answers · Before you apply

Contractor Network FAQ

Straight answers on how the system works, who does what, and what you get.

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This page is informational. It is not the agreement. Your master service agreement governs in any conflict with anything written here.

7 questions

The service

+What is RoofCast?
RoofCast is a network of ADEs, autonomous digital agents, that assemble information from across the web into a 3D-enhanced dashboard for every building in a market. It researches and verifies the buildings, builds a dashboard for each one, puts it in front of the owner or manager, and books Roof Walks onto your schedule.
+Who can apply?
Any commercial roofing contractor that meets state and government regulations is open to apply. RoofCast is currently pointed primarily at the commercial roofing industry. Applying is the first step, not approval. We review your licensing, insurance, safety record, and service history before a market is offered, and your agreement sets the final requirements.
+What do I get if I am approved?
The exact details of what is included will be defined within your master service agreement. Those details will include your market size, exclusivity, and the activity and metrics produced by the RoofCast system over the duration of the agreement.
+Do you sell me leads, or am I buying a list?
Neither. You are not buying contact records. RoofCast researches and verifies the information itself, then executes the outreach on your behalf. It builds a dashboard for each building and puts it in front of the owner or manager. When one of them engages, you see it on your contractor dashboard. Views, replies, and booked Roof Walks all land there.
+Is this just automation software like Zapier?
No. Automation tools run the steps a person sets up in advance. RoofCast's ADEs learn from the real-time data they receive, such as open rate, response, and even time on the web page, and make real-time tweaks to increase activity and success. They execute on behalf of the assigned market contractor, inside rules we set, with review gates, full logs, and a stop control.
+Do my customers log into the same system I do?
No. The assigned contractor receives exclusive access to the contractor dashboard, where market activity, Roof Walks, and messages come in. Prospects receive exclusive access to their own roof dashboard, which displays their building's roof condition, anomalies found, Roof Health Score, 3D model, and a button to schedule a Roof Walk. They see their roof. You see your market.
+Does an open market guarantee approval or work?
No. An open market means you can apply. Approval comes after review. Your agreement defines what we deliver. Meetings, jobs, and revenue depend on your market, your timing, and your follow-through.

5 questions

Data and trust

Where the information comes from and what stands behind every dashboard.

+Where does the building and contact information come from?
RoofCast assembles the roof dashboard by obtaining public and licensed property records, permitted maps and imagery, and trusted business contact sources. Before a roof dashboard goes out, it confirms the address, the parcel, the building footprint, and that the contact is the right person for the building.
+Do I get the raw data?
No. RoofCast gathers information from many sources and assembles it into the roof dashboard through a proprietary process. The raw source files and bulk contact lists are never released to any contractor. The assembled dashboard is what you work from. When a prospect requests a Roof Walk or direct interaction with their signed market contractor, that lead becomes part of your client portfolio. You receive the primary contact information and full use of the roof dashboard for inspection and client work for as long as you are an active Service Alignment contractor, and you can carry that information into your own CRM if you wish.
+What happens if something is wrong on a roof dashboard?
Each roof dashboard is assembled through RoofCast's proprietary process based on the information that is gathered. There are times where information may be incorrect, and we recommend scheduling a Roof Walk to confirm the identified deficiencies and any other inconsistencies found by the RoofCast system. If anything else is incorrect, notify Service Alignment and we will pause the roof dashboard and make corrections promptly.
+Does every building have the same quality of information?
No. Coverage, record age, and image quality vary by location. Each dashboard shows what the available facts support. Fields without reliable information stay open rather than getting filled with assumptions.
+How do you keep the AI from making things up?
RoofCast's proprietary gathering of information weighs heavily on the accuracy of what it provides. When information does not come from trusted sources, it is fact checked against other resources to ensure accuracy. Everything shown on the roof dashboard is backed by the evidence behind it. Absolute truth can only be confirmed with an in-person Roof Walk.

13 questions

RoofCast

What you see on your side, and what your prospects see on theirs.

Scores, priorities, and anomaly flags are decision support built from the available evidence. They are not a professional roof inspection, a warranty determination, or an engineering opinion. Roof conditions are confirmed on the roof during a scheduled Roof Walk.
+What do I see on my dashboard?
Think of your contractor dashboard as a live report showing you every action as it happens. You will see activities being completed, clients viewing their roof dashboard, Roof Walks being requested, and even previews of the content being delivered, all in real time. Some of our largest contractors put this dashboard on the wall or run it as a second screen to know exactly what is happening throughout the entire workday.
+What does the Roof Health Score mean?
Think of it as how much energy a roof system has left to keep leaks out. The higher the number, the better condition the system is in and the more prepared it is to keep leaks out and stay healthy. The lower the number, the more concern we should have, based on the deficiencies found and the system's ability to keep water out of the building. The score weighs roof age, visible conditions, drainage, edges, seams, openings, and equipment areas, and it updates as new evidence comes in. The score is based on the available 3D rendering and LiDAR results, which need to be confirmed on the roof during a scheduled Roof Walk.
+What does Action Priority mean?
Owners with a large portfolio often get confused on which roofs should have the highest attention. This is not always based on the deficiencies found, but on all of the information gathered for the score. Having this score and being able to sort through a portfolio gives your client the ability to instantly understand which roof to look at first and how to assemble budgets based on the portfolio's overall health.
+What does Evidence Confidence mean?
This works hand in hand with how we keep the system from making things up, see “How do you keep the AI from making things up.” Evidence Confidence measures how strongly we can confirm the deficiencies and areas of the roof we have flagged. The more accurate the information, and the more we can confirm it across multiple sources, the higher the Evidence Confidence. When sources agree and the imagery is clear and recent, that number rises.
+What does 24/7 monitoring mean?
RoofCast's proprietary system integrates triggers such as weather events and other factors into a live notification system that communicates with clients and contractors in real time. This ensures the roof gets attention at the right moment, so a storm or a new deficiency turns into a Roof Walk while it still matters.
+Which weather events trigger an alert?
Heavy rain, high winds, tornadoes, hurricanes, and winter storms. When an event hits near a covered building, that building's roof dashboard notifies the owner and you get pinged. They can schedule a Roof Walk from the same screen while the weather is still on their mind.
+Is the imagery live?
No, but it can be as recent as 30 days. RoofCast uses the most current permitted drone, map, aerial, 3D, and height data available. RoofCast Plus is currently in beta, which includes timestamped drone images that can be updated with the click of a button.
+How does RoofCast find flashing wear, moisture signs, and other anomalies?
It combines visible roof patterns, property records, roof geometry, and field notes to flag areas for review. The findings appear on the roof dashboard and on your side. They are based on the available 3D rendering and LiDAR results, which need to be confirmed on the roof during a scheduled Roof Walk.
+What does LiDAR add?
LiDAR is a height scan made with light. Where it is available it verifies height, scale, and model placement, which is what makes the 3D model and the measurements on it reliable.
+What happens when a prospect wants to talk?
Once a Roof Walk is set, the prospect can message you directly from their roof dashboard. The conversation stays attached to that building's record, so the history sits with the property rather than in someone's inbox.
+Can RoofCast connect to our calendar?
Yes, with supported business calendars, so Roof Walks land on your team's schedule. Depending on the connection it can read and write events or show busy times only. Each user approves access, and you can see the sync status.
+Can my crew use this in the field?
Yes. It is built for phones and tablets. Beta teams are capturing anomalies, updating findings, and adding to the building record from the roof. Broader access is coming soon.
+Can I load my existing customers into RoofCast?
Development partners are testing customer imports now. A self-serve upload will be coming in the near future, so you can add your own customers and create roof dashboards for all of your current clients. These records will go through the same data quality checks as all other records.
Features described as beta, in development, or coming soon are not guaranteed, and they are not part of what you purchase. What is included is defined in your master service agreement.

5 questions

Setup and support

What it takes to join and get running.

+What subscriptions or tools do I need?
There are no additional subscriptions beyond your RoofCast subscription to allow the system to run at full capacity. Any external systems you currently have can remain in place but are not required for RoofCast success.
+What does setup involve?
Onboarding is seamless and simple for every commercial roofing contractor. To get RoofCast started, you will need to complete our onboarding form, which includes all information about your business, along with any special requests, connected into the system. Once your contractor dashboard has been created, you will need to connect your calendars through a direct integration. And then the system is off and running.
+How long until I am up and running?
Once the onboarding form is completed, your ADEs start building dashboards immediately, and we start warming up your email inboxes and communication methods. Most dashboards are live and in clients' hands in less than 14 days after onboarding is complete.
+Do I have to build anything?
No. You do not build workflows, templates, or automations. RoofCast is already built. The ADEs research each building, assemble the dashboards, run the outreach, and route engagement to your contractor dashboard.
+How is my application verified?
You hear from us directly. We review your licensing, insurance, safety record, and service history, then confirm whether you are approved for an open market. If you are, your agreement lays out the terms. If you are not, we tell you why. Approval means you meet the requirements to hold a market. It is not an endorsement or a warranty of any contractor's work.

5 questions

Markets and plans

How territory, exclusivity, and pricing work.

+How is a market defined, and how does exclusivity work?
A market is a set of buildings, usually 1,000 to 8,000, sized by population and commercial building density. A large metro can hold 3 to 5 markets. A smaller metro is a single market. Once a market is yours, it is yours alone for the term. No other contractor has access to the buildings within your market.
+What determines the price?
Market size, population, and commercial building density. A larger market with more buildings and higher density costs more than a smaller one. Your agreement defines the number of buildings included in your term.
+What if the market I want is on hold?
A market hold is when a contractor is currently pending approval for that market. You can ask us to flag it, which adds your name to the list should that market open up at the end of a contractor's term. If you are flagged for that area, you will hear about the opening before anything is publicly posted.
+Can a single contractor have more than one market assigned to them?
Yes. Any current RoofCast contractor can add additional markets to their term. The same qualification process would apply.
+Does every building in my market get a dashboard?
Yes. Every building in your market gets its own roof dashboard, delivered to the owner or manager. By the time your term is fulfilled, your whole market is covered.

4 questions

Privacy and control

Who sees what, and who is in control of the work.

+How do email, text, and voice permissions work?
RoofCast follows the rules for each channel. A prospect has to opt in before texts or ringless voicemails go out. Email follows commercial email law with a clear way to opt out. Every channel keeps a record of consent. Full details on how we handle consent and communication are laid out in our terms and conditions and privacy policy on the website.
+Who sees the information RoofCast gathers?
You see your market on your contractor dashboard. Each prospect sees only their own roof dashboard. We do not resell or reshare the information across contractors. What is gathered for your market stays with your market.
+Can I pause or stop the work?
Yes. You can pause outreach across your market at any time. Press the pause outreach button and the ADEs hold delivery. Nothing goes out until you start it back up. This is about control, not cancellation. Your agreement and term stay in place while the work is paused.
+What happens if I cancel?
Your agreement runs the original term. Once that term is fulfilled, it auto-renews for the same term unless you tell us otherwise. Your agreement sets the notice required to cancel ahead of a renewal. The roof dashboard is live for you while your subscription is active. If you leave, the dashboards stay with the market and go to the next contractor who takes it. All information, communication, and details related to the leads you worked remain with you. What you lose is access to the live dashboard connected to your brand.

Next step

See if your market is open. Check current availability, review the plans, and apply when your team is ready.